JOLT ⚡️

Following the epic home moving endeavour 🏡

I'm still living in between cardboard box skyscrapers 📦

But one win is that they finished installing the kitchen a couple of days ago 👨🏻‍🍳

Meaning, I can stop living off takeaways 🍕

And that rectangle shape on the countertop is the new #sales book which I purchased a few weeks back 📒

From the legends that are Matt Dixon and Ted McKenna (congrats gents on yet another exceptional piece!) 👏🏼

The #JOLT Effect ⚡️

In amongst all the hectic moving, i have found time to finish the first few chapters and I'm mind blown 🤯

By analysing 2.5 million sales conversations they have found some very interesting observations 🕵🏻‍♂️

So far I have learned that FOMO (fear of missing out) is not as much of a biggie as FOMU (fear of messing up) 💩

That the biggest driver of losses is not the status quo, but rather indecision 🤷🏻‍♂️

And in order to overcome this, top performers:

✅ Judge the indecision
✅ Offer their recommendation
✅ Limit the exploration
✅ Take risk off the table

When you didn't think it can get better than Challenger - IT CAN❗️

So many practical tips and really look forward to reading through the rest of it and can already highly recommend it too 🤓

If you want to know how customer inaction looks like, take a look at that mini beast also on the countertop 🐱

Judging from the look on her face, I'm not sure who is more mesmerised by the book, me or her 🤣

As a recommendation, I think it's time to take the risk off the table and give her some breakfast to jolt her back into action 🍲

Not too sure if I know how to limit her exploration though...